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Sportivia

Next Era Sports and Entertainment

Vision

The Sportivia Network is You

Choose your role:  Fan, athlete, institution, supporter.


Choose your keiretsu realm:  Me, training camp, sports championships, entertainment, advertising, prediction, infrastructure, augmented reality, gaming, investment, business development.


Ready. Set. Go Time!

About Sportivia

Sportivia

Sportivia is a pioneering keiretsu of people, aligned towards the focused initiative on investing in the next era professional and NCAA digital sports ecosystem.  


Governance:  Regulatory oversight and compliance services for athletes, institutions, business, and investors.


Business Election:  Players elect one or more keiretsu:   Me, training camp, sports championships, entertainment, advertising, prediction, infrastructure, augmented reality, gaming, investment, business development foundry.


Interactive Play:  Sportivia is a first person, real world, digital, governance, and business rights management world experience.  In the real and digital worlds, "trust dividend note credits" opportunities are available to you to capitalize on sports human-technology-sensor power-up advancements for individuals, teams, institutions, and leagues.  At the same time, you must fight off a continuously and increasing level of elevated level of real and digital world "trust tax note debits" related to an overly complex layer of regulatory compliance and your business election keiretsu marketplace and ecosystems.


Public-Private Dashboard:  The entire real and digital world ecosystem view are continuously provided as an interactive dashboard to players.  Players and institutions keep a running score of their own activity through keiretsu transactions.


The Driving Force - Your Will and Behavioral IQ

Your Cognitive Knowledge and Behavioral IQ:  In the realm of sports, mastery over physical abilities and strategy is vital, yet it is the deeper understanding of cognitive science that truly unlocks elite performance. At the heart of every championship team lies the ability to harness the power of cognitive processes, emotional states, and behavioral intelligence. By tapping into the top 50 cognitive biases and understanding how mind-body health influences emotional states, teams can gain an edge that propels them beyond their competitors. This synergy between the mind, body, and environment forms the foundation of a team’s success. In this section, we explore the role of cognitive science in enhancing your behavioral IQ, and how situational motivation and incentives drive performance to unprecedented heights.


Emotion is Energy in Cognitive Motion:  In team sports, the emotional rhythm of a team is as crucial as skill and strategy. However, cognitive science reveals that this emotional rhythm is deeply influenced by the mental frameworks and biases that each player brings to the game. When players align their cognitive states, they create a powerful, collective energy that propels them to greatness. This emotional energy, grounded in cognitive principles, translates into peak performance, often referred to as being "in the zone." In this state, athletes execute their skills seamlessly, driven by a blend of mental clarity, emotional stability, and insatiable drive.


Motion Influences Cognitive Emotion:  The physical actions of athletes—their movements and efforts on the field—generate not just physical outcomes but also cognitive and emotional energy. This energy flows through the team, creating a harmonious and powerful dynamic that is reflected in both mind and body. By fostering positive cognitive states and managing emotional health, teams can achieve unparalleled performance levels. Understanding and leveraging situational motivations and incentives allows athletes to align their cognitive and emotional states, creating a powerful synergy that leads to success.


Team Play:  When a coach and a team synchronize their cognitive rhythms, every player becomes a note in a championship symphony. Beyond the display of skill and strategy, the true heartbeat of a team lies in its cognitive alignment—thinking, feeling, and acting as one cohesive unit. The true essence of victory emerges when individual cognitive processes unite, forging a harmonious dance where every player contributes to the symphony of success. This state, often referred to as 'the zone,' transcends peak performance; it’s a melding of cognitive science, emotional intelligence, and the situational motivations that drive teams to greatness.


Florida's NCAA System

Public Universities

Florida's 12 Public Universities, including:

  • Florida A&M University
  • Florida Atlantic University
  • Florida Gulf Coast University
  • Florida International University
  • Florida Polytechnic University
  • Florida State University
  • New College of Florida
  • University of Central Florida
  • University of Florida
  • University of North Florida
  • University of South Florida
  • University of West Florida

State Colleges

Florida's 75+ state, community, and private colleges including St Leo's University, the University of Tampa, State College of Florida, Manatee-Sarasota, and South Florida State College.

High Schools

Florida's 1000+ high schools and private charter schools across Florida's 67 school districts including the elite IMG Academy, Manatee and Sarasota County's 18 and 16 public high schools, respectively.

Early Adopter Program Opportunities

Athletic Departments

Must be a Florida or NCAA higher education or high school career readiness institution.  Must support the program with at least one men's or women's sports team.  Preferred sports are basketball and hockey but all sports where facial and motion capture sports emotional IQ learning is most effective.  (Picture:  Florida State University basketball emotions.)

Sports Science Departments Science and Learning

Must be a Florida or NCAA higher education or high school career readiness institution.  Must support the program with at least one academic-focused learning program.  Preferred curriculums are behavior science, AI, computer science, SportsTech business entrepreneurship. (Picture:  Floirda IMG Academy Gatorade Sports Science Center.)

Young Leader Capstone Programs

Florida and NCAA institutional student advanced graduate programs, coaches and career counselors must align to the thesis that athletes and former athletes make the best career business professionals.  With that, we can work to guide workshops to align optimally with your already in-place student career advancement initiatives.  (Picture:  Notre Dame mens basketball championship.)

Booster and Sponsor Opportunities

Florida and NCAA private investors and sponsors promote Florida player and team sports championships and individual sports and eSports career advancement networks, marketplaces and utility token ecosystems.

"In the harmonized ballet of heartbeats and data streams, champions find their stage, bringing to life performances of unmatched caliber."


The Lake Club Angels

Learning Paths

Actionable Play

Self Study:  You are a life long learner student-family-athlete mixed-reality world game player.  You aim take your place in both the real and digital worlds, to continually evolve by learning to integrate health, sports/team performance, economics through a behavioral gamification social network and trusted digital ecosystem.  Game on.  Ready player one?


Virtual Assistant:  With your sovereign mixed-reality digital rights management custody wallet, your personalized guide channels your true self towards your ultimate desired outcomes through power-ups, level-ups based on your behavioral, emotional, and embedded cognitive biases.  You can offer your connections unique insights into your journey, which may lead to their own advancement. 


Student-Athlete Continuous Learner:  You are an NCAA player or stakeholder in the business ecosystem of NCAA-Professional mixed reality game.  Its your mission to train hard, execute, and be a high contributor to your sports teams, winning more championships, and exciting your fans and eSports business constituents on a public-private Name, Image, and Likeness (NIL) information management network.  Your superpower is your mastery over your mind, body, and time and your own reality virtual assistant.  But its how you channel your inner sports hero skills, emotion, and motion that makes it all happen for you and your teams, the way you envision.  You must also manage and monetize your personal data and Name, Image and Likeness (NIL) data access and use rights securely.  This technology ensures that your mixed-reality digital identity is verifiable, reducing the risk of fraud and enhancing trust with sponsors and fans.


  • NCAA Player Owned and Controlling
  • Dossier and Profile Management
  • Health and Performance Data
  • Name, Image, and Likeness Data


Institutional Learner: You are an NCAA university athletic department or professional sports franchise aiming to elevate your positioning in Florida sports championship legacies,  You also aim to elevate the Florida brand as best in the nation augmented reality game and real sports championship winning successes.  You yield the power now unlocked through House v. NCAA settlement creating new opportunities and business models for methodically winning championships, and advancing player and stakeholder careers and post-sport careers.  Your superpower is your Moneyball AI virtual assistant.  But its your inner Ted Lasso coaching and leadership that creates the emotion, the creates the motion, that makes it all happen.


  • Sport
    • Team Brand
      • Team-Related
        • Events
          • Ticket Sales
          • Season Tickets
          • Individual Tickets
          • Concessions
          • Sponsorship
          • Suites
          • Parking
          • In-Stadium Merch
        • Broadcasting
          • National Media
          • Local Media
        • Retail and Licensing
        • Other


Citizens and Fan Learner:  You and your real-world and pack love your Florida teams.  You love the player, team, and NCAA university system journeys.  You love mostly the real world events, the special local concessions, the local merchandise, and the VIP suites, the investor and sponsorship opportunities, and even the parking experience.  You also love the prediction markets, and team/player licensed Name Image, and Likeness merchandise.  Your superpower is your eSports insights, and your own virtual assistant.  But its your fan and booster engagement that creates the motion, and team/player emotion to make it all happen as you envision.


  • Enclave Ecosystems
    • Brand
    • Advertising
    • Health
    • Behavioral IQ
    • Motion Capture
    • Dossier
    • Finance
    • Fan Engagement
    • Prediction Markets
    • Gaming



Investor Learner:  You are all in on making the Florida NCAA and beyond the best in the system for winning championships, across all sports by investing in the digital relationships and public-private network of highly engaged fans, boosters, players, universities, and sponsors.  


Booster Learning:  You want to directly contribute to Florida championships and be an exemplar co-sponsor with other sponsors for public benefit.

Sports Behavioral Intelligence Historical Timeline

We All Stand on the Shoulders of Giants

2024 and Beyond:  Sports Intelligence Ecosystems


Student-Athlete Centricity:  The next frontier of sports isn't just in statistics but in the emotional symphonies of the players. Behavioral intelligence ecosystems are forging ahead to create new sports behavioral intelligence ecosystems where none previously existed. 



2023: The SportsTech Future is Starting to Get Real Interesting


Sports Wagering and Fantasy Sports:With the growth of sports betting in the US, platforms catering to the NFL and NBA heavily invest in AI-powered analysis based on motion capture data. These insights help bettors make more informed decisions, while fantasy sports platforms use this data to provide a more immersive and engaging experience.


Personalized Fitness and Training:As wearables become more popular, teams like the Chicago Bulls and Real Madrid CF begin using integrated devices that provide real-time workout insights to players. This data-driven approach helps tailor training programs to individual needs, optimizing performance and reducing the risk of injury.


Wearable Technology Integration:Premier League's Liverpool FC, known for its tech-forward approach, pilots programs integrating biometrics, motion capture, and AI analysis for players. These innovations enhance player performance and provide coaches with detailed analytics to inform training and strategy.


2022: Broadening Horizons


Virtual and Augmented Reality Training: The Toronto Raptors of the NBA start implementing VR training modules, while European football clubs such as Manchester United delve into AR-enhanced training scenarios.


Fan Experience and Engagement: During the FIFA World Cup 2022, leading teams like Brazil and Germany engage fans using augmented reality overlays in broadcasts.


eSports Training and Competition: Leading eSports teams like Team Liquid and Cloud9 in games like "League of Legends" begin using motion capture for player training and performance analysis.


2021: Expansion and Development


Virtual and Augmented Reality Training:The Toronto Raptors of the NBA start implementing VR training modules, while European football clubs such as Manchester United delve into AR-enhanced training scenarios. These technologies provide athletes with immersive training environments that simulate real-game conditions.


Fan Experience and Engagement:During the FIFA World Cup 2022, leading teams like Brazil and Germany engage fans using augmented reality overlays in broadcasts. This enhances the viewing experience by providing interactive elements that bring fans closer to the action.


eSports Training and Competition:Leading eSports teams like Team Liquid and Cloud9 in games like "League of Legends" begin using motion capture for player training and performance analysis. This technology helps eSports athletes refine their skills and improve in-game strategies.


2020: The Dawn of Integration


Performance Analysis and Enhancement: The Tokyo 2020 Olympics (held in 2021 due to the pandemic) witnesses teams like USA Swimming and British Cycling use motion capture and AI for training insights.


Augmented Emotion: AI-Generated Virtual Crowd Noise - Due to the COVID-19 pandemic and spectator restrictions, broadcasters in sports leagues, such as the NBA and Premier League, utilized AI-generated crowd noise to enhance the viewing experience for fans watching games from home.


1910-2019: Technological Evolution


During this period, sports witnessed significant transformations due to technological advancements. The introduction and evolution of television broadcasts, the rise of sports analytics, the onset of digital technology and social media, the initiation of video assistant referees (VAR) in soccer, the Hawk-Eye system in tennis and cricket, and many more innovations characterized this era. It truly was a century that laid the foundation for the high-tech integrations we see in modern sports today.


  • 2019: AI-Assisted Refereeing and Video Assistant Referee (VAR) - VAR systems were implemented in various sports, including football (soccer), using AI technologies to assist referees in reviewing and making decisions based on video replays. This adoption aimed to improve accuracy and fairness in officiating.
  • 2018: AI-Powered Performance Optimization - AI platforms such as Catapult and Zebra Technologies began integrating machine learning algorithms to analyze sensor data from wearable devices used by athletes. These systems helped in monitoring and optimizing performance, managing workload, and preventing injuries.
  • 2017: AI-Based Video Analytics - Companies like Second Spectrum started using AI algorithms to analyze video footage of sports games. This technology enabled automated tagging, tracking, and identification of players, providing coaches and analysts with rich visual data for performance evaluation and strategy development.
  • 2016: Philadelphia 76ers' "Trust the Process" - Under the leadership of Sam Hinkie, the Philadelphia 76ers implemented a radical rebuilding strategy known as "The Process." The approach heavily relied on analytics, prioritizing long-term success through player development and draft picks.
  • 2016: Automated Journalism in Sports - The Associated Press (AP) utilized AI technology to automatically generate sports news stories. This development demonstrated the ability of AI to process and analyze game data, producing written reports in real-time.
  • 2015: IBM Watson in Jeopardy! and Sports - IBM's Watson, an AI system capable of natural language processing and deep learning, gained attention by competing and winning against human contestants in the game show Jeopardy! Watson's capabilities extended beyond trivia and began to be explored in sports analytics, offering potential applications in data analysis and decision support.
  • 2012: Acquisition of the Boston Celtics by the Boston Celtics - In 2002, the Boston Celtics were purchased by a consortium led by Wyc Grousbeck and supported by analytics-minded investors. The new ownership embraced data-driven decision-making, aligning with the principles of Moneyball.
  • 2012:  The Emmitt Zone: A Memoir
  • 2011:  Moneyball the film.
  • 2011: "The Wages of Wins" - Authors David J. Berri, Martin B. Schmidt, and Stacey L. Brook published "The Wages of Wins: Taking Measure of the Many Myths in Modern Sport," applying statistical analysis to challenge conventional wisdom in basketball, similar to Moneyball in baseball.
  • 2010: Introduction of SportVU - SportVU, developed by STATS LLC, was introduced in the NBA. This player-tracking technology utilized cameras and advanced computer vision algorithms to capture and analyze detailed movement data of players during games, enabling new insights and statistical analysis.
  • 2008:   Houston Rockets and Daryl Morey - Daryl Morey, later known as a prominent figure in basketball analytics, became the general manager of the Houston Rockets. Morey emphasized the use of data and analytics in team-building and roster decisions, shaping the team's strategy.
  • 2003: "Moneyball: The Art of Winning an Unfair Game" - Michael Lewis published his book "Moneyball," which focused on the Oakland Athletics' data-driven approach to baseball. The book gained significant attention and popularized the concept of analytics in sports.
  • 2001:  "The Wages of Wins" - Authors David J. Berri, Martin B. Schmidt, and Stacey L. Brook published "The Wages of Wins: Taking Measure of the Many Myths in Modern Sport," which applied statistical analysis to challenge popular perceptions about player performance in basketball and baseball.
  • 2000:  The role of emotions and their impact on athletic performance  Hanin, Y. L. (2000). Individual Zones of Optimal Functioning (IZOF) Model: Emotion-performance relationship in sport. In Y. L. Hanin (Ed.), Emotions in sport (pp. 65–89). Human Kinetics.
  • 1999:  The book "Baseball Between the Numbers: Why Everything You Know About the Game Is Wrong" was published by the staff of Baseball Prospectus. It delved into advanced statistical analysis in baseball, challenging traditional beliefs and introducing concepts such as value-based metrics and player evaluations.
  • 1999:  Does the individual zones of optimal functioning model discriminate between successful and less successful athletes? A meta-analysis is published.
  • 1997:  Oakland Athletics' analytics adopted under the leadership of General Manager Sandy Alderson and later Billy Beane, advanced analytics to evaluate players and make strategic decisions.
  • 1984: New York Mets manager Davey Johnson became the first known member of a known sports organization to advocate for the use of sports analytics. During his time with the Baltimore Orioles, Johnson had tried to convince the organization to use his FORTRAN baseball computer simulation to determine the team's optimal starting lineup.
  • 1980s-1990s: Widening Popularity and Research - The MBTI gained increasing popularity in various fields, including psychology, education, career counseling, and organizational development. Research studies were conducted to assess its reliability and validity.
  • 1980s:  Basketball statisticians like Dean Oliver and John Hollinger began developing advanced metrics for evaluating player and team performance. They introduced concepts such as Player Efficiency Rating (PER) and Four Factors to analyze the game at a deeper level.
  • 1981:  Sports Illustrated’s article “He Does it By The Numbers”, by Daniel Orkent hits the stands and launches the insights of applying statistical analysis to national prominence to the great delight of fans hungry for deeper insights into their favorite sports pastimes.
  • 1977:  SABR and Bill James started publishing his baseball research, which focused on the analysis of baseball statistics beyond traditional measures. His work laid the foundation for advanced statistical analysis in baseball.
  • 1975: Formation of the Myers & Briggs Foundation - The Myers & Briggs Foundation was established to further develop and promote the understanding of personality type theory and the practical applications of the MBTI.
  • 1971:  The Society for American Baseball Research (SABR) was founded by Bill James, a founding father of sabermetrics, with a dedicated charter to foster the research and dissemination of the history and record of baseball, primarily through the use of statistics.
  • 1964:  Baseball was one of the first sports to embrace sports analytics with Earnshaw Cook’s book “Percentage Baseball”. It was the first publication citing sports analytics to garner national media attention.
  • 1964:  IBM began utilizing computers for statistical analysis in sports, particularly in golf and tennis. They developed systems to analyze player performance, track scores, and predict outcomes.
  • 1962: First MBTI Manual and Sporting Icons - As the first official manual for the MBTI was published, iconic sports figures like Muhammad Ali and Mickey Mantle dominated their respective sports, showcasing their unique personalities and playing styles.
  • 1962: First MBTI Manual - The first official manual for the MBTI was published, providing guidelines for administering and interpreting the assessment.
  • 1956: Formation of the MBTI and Sporting Breakthroughs - The official formation of the MBTI coincided with remarkable sporting achievements, such as Roger Bannister breaking the four-minute mile barrier and the emergence of legendary athletes like Pelé and Bill Russell.
  • 1956: Formation of the Myers-Briggs Type Indicator - Briggs and Myers collaborated with educational psychologist Mary McCaulley to refine the assessment tool further. The official Myers-Briggs Type Indicator (MBTI) was born, incorporating four dimensions of personality preferences: extraversion/introversion, sensing/intuition, thinking/feeling, and judging/perceiving.
  • 1944: Publication of "The Briggs Myers Type Indicator" - Briggs and Myers published their first version of the indicator, which was focused on identifying individual personality preferences through self-reporting.
  • 1940s: Development of the MBTI Indicator and Sports Integration - As Katharine Briggs and Isabel Myers developed the MBTI indicator, sports began to integrate psychological principles into training and coaching techniques, recognizing the importance of understanding athletes' personalities and preferences.
  • 1940s: Development of the MBTI Indicator - Briggs and Myers started developing a self-report questionnaire based on Jung's theory to assess personality preferences. 
  • 1921: Katharine Briggs and Isabel Myers' Interest in Typology - Katharine Briggs, a writer and researcher, became interested in Jung's theory and began studying typology. Later, her daughter, Isabel Myers, joined her in this pursuit.
  • 1910-1920: Carl Jung's Psychological Types - Swiss psychiatrist Carl Jung developed the theory of psychological types, proposing that individuals have distinct personality preferences in how they perceive and interact with the world.

This is all very Interesting isn't it?

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